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Dossier Perfumes
Role
Senior UX Manager
Date
2020 - 23
As the Senior UX Manager at Dossier Perfumes, I spearheaded the management of a high-traffic website, achieving over $40M in annual revenue with more than 1 million monthly visitors. By leading the e-commerce strategy and design initiatives, I facilitated a significant 2x year-on-year growth. Collaborating closely with the CEO and CMO, I successfully diversified income streams through personalized rewards and membership programs. I orchestrated international website launches in Mexico and Canada, expanding our global footprint.
Conducting bi-weekly A/B tests resulted in a substantial monthly revenue increase exceeding $250k. I optimized team efficiency by streamlining the management of two designers and three engineers. Additionally, I designed exclusive packaging for over 3,000 Walmart stores and implemented more than 15 highly effective monthly email campaigns, each generating $25k in revenue.
